Tavenor Shutters is a window treatment company in Houston, Texas, that makes handcrafted custom shutters. Dedicated to innovation, Tavenor invented several steps of their production methods, as well as an online ordering portal that makes it easier to keep track of customer orders. The ad solution shows possible window situations that highlight Tavenor’s unique features, such as their custom shutter sizes, while the copy draws attention to each customer’s role as the force behind the innovative aspects.