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RFD is a petroleum software developer that needed an ad campaign for their flagship product, tNavigator. Key points included tNavigator’s ability to make a complete, easily adjusted simulation loop, which current software cannot do, and its scalable format. My solution positions tNavigator as the next stage in simulation software’s “evolution,” compared to the familiar but outdated titans of the industry. Artist renderings of dinosaurs tie the software both to the prehistoric reservoirs they model, and the looming possibility of becoming obsolete without efficient modeling.
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