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Pupsicles Ice Cream is a vet-approved brand of ice cream made with dog-safe ingredients, and it would be sold in pet stores alongside more expensive refrigerated dog foods and treats. The cartoony style of the illustration makes it inviting to people who might not usually buy premium dog foods. Bright pink and a chunky font choice were used to make the logo and packaging appear friendly, much like the genial demeanor of the average dog! Bright turquoise for the background compliments the pink and gives it a feeling of freshness.
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