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For my personal branding, an accurate communication of my personality was important. Strongly linear typography with rounded edges projects a confident, methodical image that isn’t lacking in warmth, but also reflects a sense of reliability and strength. Since Sofía is a Spanish name, the accent on the “í” does double duty as an accent mark and an accent color. A dark navy for the main logotype is accented with bright teal and balanced throughout the branding by a range of turquoises and sea greens.
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